“It’s been almost two weeks and still no one has made any serious money out of the star of Britain’s Got Talent. This outrageous state of affairs is due primarily to a stand-off between ITV and YouTube. The network wants to be allowed to run “pre-roll” adverts before the clips of Boyle are shown, the introduction of which YouTube has stood firmly against. ITV argue that Boyle represents exceptional content for which exceptional exceptions should be made.
Hopes are high in many quarters that the dispute will continue, as it is believed that proximity to an untapped revenue stream for more than 21 days induces homicidal rage in Simon Cowell and there will be every chance that he will gut Piers Morgan live on air. And then, true to the spirit of talent shows, everyone’s a winner”
Lucy Mangan writing for the guardian